Taylors Estate Pinot Noir Chardonnay Brut Cuvée has had a redesign, emphasising lightness and brightness.
This brand refresh comes as growth is predicted for Aussie sparkling wines, with GlobalData forecasting that domestic bubbles will drive a CAGR of 2.7 per cent, versus the total wine category at 2.4 per cent.
Third-generation Taylors Winemaker and Managing Director Mitchell Taylor said he was thrilled by the updated packaging.
“We’re excited to bring a fresh new look to our flagship Estate sparkling in time for summer. It’s a terrific wine to enjoy at the start of a meal or with a plate of fresh oysters, my personal favourite,” Taylor commented.
“There is a growing appreciation for locally made sparkling wine, particularly as drinkers look to pop the cork for more than just birthdays or anniversaries – it’s becoming a wine style enjoyed casually with friends or over a meal. This has opened the door to more producers adding sparkling wine to their portfolios and a huge array of styles on bottle shop shelves.”
Taylors Estate Pinot Noir Chardonnay Brut Cuvée was first launched in 2012, and is made with the traditional second fermentation in the bottle. Production is overseen by Chief Winemaker Adam Eggins, who has previously worked at Heemskerk in Tasmania.
The wine is made with 52 per cent cellar reserve Pinot Noir, alongside 48 per cent Chardonnay, producing a final product with ‘structure and complexity’ alongside ‘a vibrant lift’. The sparkling has 0.3 grams of residual sugar, meaning it is a dry and tart expression.
The new look bottle is now available at selection wine retailers for an RRP of $22.