‘A Nimble Number Three Player’

By Andrew Starke

The Bluetongue Brewery is equipped to brew a variety of beers ranging from traditional European lagers to modern American and Australian beer styles in a sustainable manner.

According to CEO of Pacific Beverages, Peter McLoughlin, it is this flexibility that will make the company a force to be reckoned with in the local beer market.

“The new Bluetongue Brewery has been engineered for taste, quality and flexibility,” he said.

“We have brought in technologies that no one in Australia is utilising, such as sterile filling which means our beers are not heat pasteurised, and results in that wonderful brewery fresh taste. Exactly how the brewers like to drink it – straight from the tank.”

As well as the capability to fill 13 bottles a second, Bluetongue Brewery will be also be kegging draught beer.

This gives the brewery the potential to secure a foothold in the draught beer market, which accounts for a significant portion of beer consumed in Australia.

McLoughlin said the versatility offered by the new brewery would help establish Pacific Beverages as ‘a nimble number three player’ in the local beer market.

“Bluetongue Brewery has been specifically designed and constructed with flexibility in mind,” he said.

“We will be able to produce the majority of brands in the SABMiller global portfolio, to quickly identify trends, to stay ahead of the market and create real innovation in beer that will excite and delight our Australian consumer.

“True innovation will also come to the draught market, as we shake up the traditional draught arena with new offers and ensure our products are available to consumers and customers throughout Australia.”

Click on the video below to hear Peter McLoughlin speaking at the official opening.