As a leading brand of premium vodka, Absolut is celebrating the diversity of cocktails anddrawing consumer attention to individuality with the release of its 2023 limited-edition bottle, Absolut Mosaik, driven by a brand-new campaign, The World of Absolut Cocktails: Born toMix.

Designed in collaboration with singer and actor Olly Alexander, and available through independent retailers across the country, Absolut Mosaik is a representation of inclusivity and diversity. With limited availability, the bottle brings the creative new campaign to lifethrough fluted glass and a mosaic-themed label, making it a collectors’ item.

Narrated by Academy Award-winning actor Rami Malex, The World of Absolut Cocktails: Born to Mix personifies much-loved cocktails through dynamic characteristics and engagingpersonalities, driving curiosity in consumers and showcasing the versatility of Absolut.

In a celebration of what makes people unique, The World of Absolut Cocktails: Born to Mix includes the Cosmopolitan, a tastemaker with a flair for art, the Espresso Martini, an attention-grabbing trendsetter, and Lemonade, cool and classic, but loves to have fun, and more.

Charl Bassil, Global VP Marketing – Absolut at The Absolut Company, said: “We believe that when diverse people come together, incredible things can happen. This thirst for mixing – that is how we see things on a human and societal level, and it’s a direct extension of the versatility of our product. 

“This campaign brings our values to life through the personification of cocktails, a fun and fabulous world where everyone and anyone is invited. We believe that this is an idea that is universal because, after all, we are all born to mix.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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