By Rebecca Harris
To celebrate its wider Australian release, Absolut 100 — a 50 per cent ABV vodka — is launching a special incentive program for the on-premise trade.
“The first 100 venues to order Absolut 100 will be eligible to submit a cocktail recipe using the vodka”, said Absolut Australia brand manager, Clare Dunstan.
“[This] will then be judged by a panel of industry experts in November 2008 with the winner presented an “Absolut 100 Experience” valued at over $2500.”
The prize includes an exclusive dinner and drinks for the winning team, two cases of Absolut 100, and the winning cocktail will be published in a special cocktail book to be released by Absolut later this year.
Absolut 100 was launched globally to 100 venues, including five in Australia, earlier this year. This new promotion marks its official national release.