By Ian Neubauer

The makers of Absolut vodka have launched an online video advertisement that uses a Kevin Rudd look-alike to poke fun at the Prime Minister.

In the first localised instalment of the vodka’s new In an Absolut World campaign, mock CCTV footage from the Prime Minster’s parliamentary office shows the Rudd look-alike going about his daily routines.

The routines include footage of the PM picking his earwax and eating it, practising speeches in front of a mirror, obsessively checking his Facebook page, practicing Tai Chi, dancing to indigenous music and leaving a cardboard cutout of himself at his desk when he visits the bathroom.

The international campaign sparked controversy in the US last month when Vin & Spirit (V&S), the parent company of Absolut, published a print advertisement in Mexico that depicted Mexican sovereignty over a number of US states.

V&S issued an apology and pulled the advertisement after calls emerged from the US to boycott the brand.

To see the complete campaign, click here.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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