By James Atkinson

Absolut Vodka has launched Absolut Oz, a collaboration with film director Baz Luhrmann that is the brand’s first ever limited edition bottle specific to the Australian market.

Absolut Oz – subtitled ‘A Baz Luhrmann Production’ – joins a repertoire of other editions celebrating iconic global destinations including Absolut London, Absolut Brooklyn (NYC), Absolut Mexico and Absolut SF (San Francisco). 

Bondi Beach, Sydney venue The Bucket List played host to the launch of Absolut Oz last Wednesday.

Baz Luhrmann launches Absolut Oz in Sydney

“Absolut Oz’s spiced orange flavour profile reflects the explosion of the spiced spirits trend which is currently escalating around the world,” Pernod Ricard said.

“The flavours by Absolut are driving growth for the vodka flavour segment here in Australia, and currently represent 95 per cent of this market sector nationally.”

Absolut Oz is now on shelf and features a specially designed neck tag with story notes, images and recipes for four cocktails created by Luhrmann.

It retails for $54.99 and will be available for a limited period in the one-litre bottle size only.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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