Accolade Wines has emphasised its ongoing growth strategy and commitment to the Barossa and South Australian wine region, with the acquisition of Rolf Binder Wines in the Barossa Valley.

Established in 1955 and still run by the family, the Binder winery produces a range of highly acclaimed premium Barossa wines using fruit from their vineyards. The Rolf Binder portfolio includes five wines that have received 95 points or more from James Halliday and iconic wines such as Bulls Blood and Hanisch Shiraz.

This latest announcement is part of Chief Executive Officer Robert Foye’s sustainable growth strategy for the Accolade Wines business. This acquisition follows Accolade’s purchase of Katnook Estate late last year.

“We are delighted to bring a business with such legacy and deep experience in the Barossa Valley as Rolf Binder into the Accolade Wines family,” Foye said. “We are excited about the role the Rolf Binder brand will play in our diverse portfolio and the role the Rolf Binder premium red and white grapes will have in supporting Accolade’s other Barossa brands, including Grant Burge and St Hallett.”

The Rolf Binder winery includes more than 100 hectares of vineyard and was offered for sale by the family last year in a bid to lay the foundations for the business’s next stage of growth.

Rolf Binder said: “We are excited to announce that Accolade Wines is taking on Rolf Binder Wines. As one of the biggest wine companies in the world, we believe Accolade has the capacity to take Rolf Binder wines global. This announcement is also great news for the Barossa and this additional investment will continue to support the Barossa’s profile as a leading global wine region.”

Accolade Wines said it has experienced strong growth in the first half of FY21, despite external challenges such as COVID-19, and maintains ambitious targets for the rest of the year.

“We are focused on sustainably growing the future of our amazing brands, the wine industry around the world and the communities in which we work. We continue to support our core global brands and work with partners in each market to respond to the demand, increasing access of quality wine to wine lovers everywhere,” Foye said.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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