By Amy Looker

The CEO of newly rebranded Accolade Wines, Troy Christensen, is bullish on the company's future, predicting it would set the standard in the local wine industry. 

Formerly known as Constellation Wines Australia, Accolade adopted its new name at the end of last month following its acquisition by CHAMP Private Equity back in February.

Christensen said the new name brought with it a new vision for the company, which is to ‘enrich everyday moments around the world.’

“We want our wines to be an enjoyable experience, shaping everyday moments into memorable experiences as well as providing fitting tributes for special occasions. We want people to reach for our wines when they are putting their feet up with a good book, watching their favourite game, sharing a meal with friends or just dancing to their favourite song,” Christensen said.

“Our vision is about getting more people to enjoy our wines, it’s about growth in key markets and consumer-led innovation. Our mission is about being global, our global brands and our global footprint.”

Accolade Wines is the number one wine company by volume in the UK and Australia, with a portfolio of brands from across the globe including Hardys and Banrock Station from Australia, Kumala from South Africa, and Echo Falls.

The company is headquartered at Reynella, South Australia, and has offices in Guildford (Surrey, UK), Bristol, Sydney, Brisbane, Perth, Melbourne, Singapore, Stellenbosch, Tokyo, Moscow and Amsterdam.

It has more than 1800 employees in Australia, the UK, Europe, Asia and South Africa.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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1 Comment

  1. SO the man that was the CEO of Constellation and took it to where it had to be sold, now has a new vision, haha, Why such a GREAT dream now when with the last company it was all down hill.

    Is he just looking to keep his huge salary.

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