Top Shelf International (TSI) has secured ranging for Act of Treason Australian Agave with Endeavour Group’s Dan Murphy’s and BWS banners.

Act of Treason will be nationwide in all Dan Murphy’s stores from mid-July and will be stocked in selected BWS stores that are aligned with consumer Tequila and agave consumption.

TSI CEO, Trent Fraser, said: “We have been overwhelmed by the response to Act of Treason since it was launched in January.

“This announcement, along with the recent gold medals in San Francisco and London, are significant milestones in our ambition to build an Australian Agave category led by Act of Treason.”

TSI has been working at growing Act of Treason in on-premise venues in strategic locations on the east coast, and Brisbane, Melbourne, Sydney and Whitsundays in particular. The company said this agreement with Endeavour marks its first major retail distribution agreement and complements its initial on-premise focus for the brand.

The agreement comes as Act of Treason enjoys some success on the global awards circuit, having been named the World’s Best Speciality Spirit at the World Drinks Awards, collecting gold medals at the World Drinks Awards and the San Francisco World Spirits Competition and scoring 95 points at the International Wine and Spirits Competition.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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