Australian Grape and Wine (AGW) will host a free webinar to share findings from a report entitled ‘Uncorking new opportunities for Australian Wine in Japan & South Korea’.
The webinar will be hosted on Tuesday July 19, at 1:30pm, ACST, and is open to anyone who would like to attend.
During the webinar, research from a Starburst Insights report into market possibilities in Japan and South Korea will be discussed, with the event the first in a series of industry information sessions. The report has highlighted key findings in ‘consumer understandings of the wine beverage category’ and Australian wine’s reputation in the two markets.
AGW Chief Executive, Tony Battaglene, highlighted the value of these sessions to producers looking to export to Japan and South Korea.
“All producers who are exporting or considering exporting to these key emerging markets should attend these information sessions.”
“Understanding consumers in new and emerging markets will be vital to our sector’s ability to grow demand, as we seek to re-address the Asia opportunity in this Covid-recovery phase and as we continue to deal with the impacts of the effective closure of the China market to Australian wine,” Battaglene said.
This report was commissioned by AGW using funding granted by Department of Agriculture, Fisheries and Forestry’s Agricultural Trade and Market Access Cooperation (AMTAC) grants program.
Battaglene hailed the impact this funding has had.
“ATMAC has allowed us to better inform our process around market access and development. In developing this report, we have worked to complement Wine Australia’s marketing program.”
“By focusing on the point of view of the local consumer in Japan or South Korea, we are encouraging a better connection between Australia’s uniquely diverse supply-focused offering with a demand-focus – that is, what consumers want and how they like to purchase it,” Battaglene added.
ATMAC funding has also been granted to Australian Wine Ambassadors in both Japan and South Korea, with the Starburst Insights report designed to provide them with ‘critical support’.
The report also provides Australian wine with ‘insights into its perceived strengths and weaknesses, and critically, into the potential opportunities for Australia in these markets in the future.’