By Clyde Mooney – editor Australian Hotelier
Hot on the heels of its acquisition of SHFL Entertainment in Australia, American gaming goliath Bally has secured a deal with Australian Leisure & Hospitality Group (ALH) to deploy Bally’s responsible gaming systems in over 270 venues.
Bally today announced ALH had adopted a “suite of applications” that includes voluntary pre-commitment and a common ‘player card’, at its venues across all gaming states.
Bally’s picture-in-picture technology, known as iVista, enables content such as player messages and player account information – considered crucial to a proactive self-exclusion system.
ALH CEO Bruce Mathieson Jr revealed the agreement was the result of a review by the pub group – which has received bad publicity as the largest operator of poker machines in Australia – aimed at fine-tuning its gaming and mitigating negative exposure.
“We underwent a comprehensive analysis prior to choosing Bally’s innovative systems, to provide single-card access for players across our entire enterprise,” said Mathieson.
“After a thorough process, we determined Bally’s solutions best fit our needs by providing a world-class player experience with a focus on industry-leading responsible gambling measures.”