The Riccadonna range is a favourite among Australian drinkers – in fact, Riccadonna is the largest selling imported sparkling wine in Australia and Riccadonna Asti is Australia’s #1 selling sparkling wine in the $10-$20 price bracket*.

Featuring a full bodied and well-balanced flavour with softness and freshness, blind taste tests of Allegra among consumers of $10-$20 sparkling wines** showed:

  • 94% like it “a lot”
  • 79% have high purchase intent
  • 74% of non Riccadonna drinkers are more likely to drink the new semi-dry Allegra
  • Consumers who regularly drink drier styles of sparkling wine liked the approachability and refreshing qualities of Allegra

Allegra, the fifth variant in the Riccadonna range, is crafted from a blend of Garganega, Moscato and Riesling grapes grown in North Italy. Full bodied and well balanced, Allegra is a brilliant pale straw colour with golden highlights. Its elegant and “not so sweet” taste profile has been developed to appeal to consumers who want to enjoy an approachable quality sparkling wine. Allegra is a perfect accompaniment to antipasto, finger food or on its own.

According to Regional Director Australia, NZ & Pacific, Shane Richardson, the introduction of Allegra is a logical next step in the development of the Riccadonna brand.

“We know there is a loyal following for Riccadonna Asti however the sweetness of this sparkling wine limits the drinking occasions. By launching a semi-dry offering with broad taste appeal we will introduce new consumers to Riccadonna and allow current enthusiasts to enjoy Riccadonna on more occasions.

“Allegra is a semi-dry, approachable and easy-to-enjoy sparkling wine. Our blind taste tests produced remarkable results and we look forward to introducing this ‘cheeky little sister’ of the Riccadonna range to consumers,” he added.

For more information and to order, please contact your Campari Australia Area Sales Manager:

NSW/ACT 02 9478 2727
QLD 07 3422 6400
VIC/TAS 03 9249 2700
WA/SA/NT 08 9443 1886

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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