By Amy Looker – editor National Liquor News
The Australian Liquor Stores Association (ALSA) launched its latest professional development initiative yesterday at its 20th consecutive annual conference, taking place at Wrest Point in Hobart, Tasmania.
The new program, Retail Insights, will follow in the footsteps of ALSA's successful Retail Liquor Development Foundation (RLDF) training program and offers a range of resources for liquor retailers.
The resources are web-based and included in the Stage 1 launch are five modules:
- Market Insights: information and trends, supported by Nielsen
- A Retail Toolkit Calculator: to assist with making the right pricing and margin decisions
- Retail Merchandising: and the importance of in-store merchandising and retail displays
- Shopper Insights: what can we earn when shoppers are asked about their shopping experience?
- Energy Efficient Information Program (EEIP): an energy savings and action plan toolkit
ALSA CEO, Terry Mott, said that each module has been designed to provide informative, relevant information in an easy to digest format.
"Retail Insights has been conceived, developed, designed and manned 'by retailers for retailers'. The success of this initiative will be dependent on its relevance to you and your business, so your comments and feedback are critical to achieving the ongoing success of the program," said Mott.
"This resource is an industry first and is another example of ALSA's strategic positioning of working for a diverse and sustainable liquor industry. The website is now live and we encourage you to visit it at www.alsaretailinsights.com.au and become and ambassador for the cause."
Further modules are due to be rolled out in coming months and include:
- Retail Store Design
- Category Management
- Social Media
- Loyalty Programs
- Development of a Retail Industry Blog
- Analysis and Use of Individual Store Design
- Sales Product Knowledge modules
- Corporate Social Responsibility
- Industry Benchmarking
- Industry Induction Training