By Amy Looker on the Gold Coast
The Australian Liquor Stores Association (ALSA) opened its 17th annual conference on the Gold Coast today with the announcement that it is launching a new guideline to assist retailers in making responsible product ranging decisions.
The guideline consists of a 10 point checklist stating key considerations that retailers should take into account when making ranging decisions, including product appeal and positioning, alcohol strength and packaging format.
ALSA president, Mal Higgs, said that while retailers are ultimately responsible for their own product ranging decisions, the new guideline will provide a framework to assist in making decisions about product ranging to minimise misuse related to excessive alcohol consumption.
The new initiative follows ALSA’s ‘ID-25’ and ‘Don’t Buy It For Them’ campaigns, which have been adopted by a significant number of liquor store operators across Australia.
More than 200 delegates are attending the ALSA conference, which is being held at the Sheraton Mirage on the Gold Coast.
An impressive line-up of speakers is in place, including a keynote address from UK-based international management and retail consultant, Allan Cheesman, Peter Switzer and Max Walker.
Click on the video below to hear Mal Higgs announce the launch of the new ALSA product ranging guidelines.
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