Pernod-Ricard’s award-winning Olmeca Altos Tequila is joining the ready-to-drink Margarita category launching with two flavours, lime and watermelon.

Altos successfully expanded into the ready-to-serve category last year, and says that the new slightly sparkling Altos pre-mixed cocktails “deliver a refreshing taste” in the brand’s most convenient format to date.

Michael Merolli, CEO at House of Tequila, Pernod Ricard said: “Today’s time-pressed consumers are looking for easy ways to enjoy their favourite cocktails, and the ready-to-drink market is booming. But quality perceptions aren’t always positive in this segment.

“We’ve already successfully challenged those perceptions with the launch of larger format Altos Margarita ready-to-serve bottles in Lime and Strawberry flavours last year. And now we’re on a mission to push this further by making this classic serve accessible on-the-go – showcasing that quality and convenience can go hand-in-hand.”

He added: “Altos is without a doubt the best placed tequila brand to achieve this, having consistently been voted the number one tequila for Margaritas by bartenders across the globe. Plus, both of our new flavours have come out best-in-class in consumer testing, scoring highly for overall enjoyment – so our ready-to-drink Margaritas are already set up for success.”

Available in cases of either four or six fully-recyclable 330ml aluminium cans, Altos ready-to-drink Margarita Lime and Altos ready-to-drink Margarita Watermelon are five per cent ABV and will be debuting in Australia and New Zealand in September with a $24.00-$27.00 RRP.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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