Styled product shot of Ampersand's new RTD Purple Gin Soda &

Following the success of the Pink Gin Soda &, Ampersand Projects has rolled out a new higher ABV gin RTD ahead of summer. Purple Gin Soda & is a combination of locally distilled gin with vibrant blackcurrant flavours and sparkling soda water.

Tapping into the consumer wellbeing trend, Purple Gin Soda & features no sugar, no carbs and no gluten. The new gin RTD meets growing demand for a higher strength product that sits within the better-for-you movement.

Founded in 2018 by Alex Bottomley, Shaun Rankins and Marcus Kellett, Ampersand Projects is best known for its Vodka Soda & range. Since the launch of its flagship product, Ampersand has become well renowned for its innovations in the RTD space.

“We have seen the rapid growth of higher ABV ready to drink products in the vodka category and identified a market gap in the gin category,” a spokesperson for Ampersand Projects said.

“Following the success of our Pink Gin Soda &, Australia’s first no sugar pink gin RTD, this was a natural extension. The gin is locally distilled and brightened with a subtle blackcurrant splash of flavour.

“At six per cent, it’s closer to a ‘bar serve’ strength. Designed to be nice and refreshing for summer for both gin lovers and those new to gin. The vibrant purple can and our iconic & symbol ensures it cannot be missed on shelf and stands out from the crowd.”

Priced at $26.99 for a four pack, Purple Gin Soda & is available now at Dan Murphy’s, BWS and independent bottle shops around Australia.

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