Ampersand Projects, the team behind Vodka, Soda & has moved into the dark spirits RTD category with the launch of a new range comprising Whisky & Soda Lime and Whisky & Dry Lime.

Both flavours come in two different ABV levels, with 330ml cans at six per cent ABV, which Ampersand says “replicates the authenticity of a ‘bar serve’ experience, and the range also has a “bolder” 250ml can at nine per cent ABV.

The range has been crafted with locally distilled Australian whisky, to be both low in sugar and calories while delivering a refreshing taste that Ampersand says “doesn’t compromise on quality”.

In a statement, Ampersand said: “This exciting expansion into the dark spirit RTD category marks Ampersand Projects’ continued dedication to creating unique experiences that cater to diverse palates.

“As the brand ventures into the realm of whisky-based RTDs, it remains true to its ethos of delivering innovative, flavourful, and high-quality beverages that leave a memorable mark on the Australian beverage scene.”

The new RTDs are available from today at BWS and Dan Murphy’s nationally, with the six per cent, 330ml cans carry a $27RRP per four-pack and the 250ml, nine per cent carrying a $29RRP per four-pack.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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