Since super premium Dutch beer, Amstel, first launched in Australia in 2006, it has seen steady growth. With the low-carb beer market continuing to grow, Amstel remains the only low-carb international full strength beer in Australia with around a third less carbs than other international premiums at 1.6gm/100ml.

Amstel is brewed using only top quality natural ingredients with no added preservatives. Its distinctive flint bottle stands out on the shelf, adding further consumer appeal. Amstel will be communicating its low-carb full strength benefit over coming months through on and off-premise promotional activity, including point of sale and in-venue media.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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