By Amy Looker, editor National Liquor News
Angove Family Winemakers has expanded its Stone's range of ginger beers with the launch of Ginger Joe, a "refreshingly feisty alcoholic ginger beer".
Stone's has been distributed in Australia by Angove's for over 50 years. The rising popularity of ginger beers and beverages has prompted the family-owned winery to bring the quirky Ginger Joe's into the country for the first time.
"Originally developed in the UK by the distinguished House of Stone's, who have been in the ginger business for 273 years and counting, we're feistily confident in our ability to squeeze the optimum ting and tangle out of this most evocatively shaped of all roots for Australian consumers," said a spokesperson for Angove's.
"We think you'll agree that Ginger Joe sustains the Stone's brands reputation for creating timeless ginger classics."
The RRP for Ginger Joe is $7 per 500ml bottle.