By Amy Northcott, Hospitality Magazine

The Sydney-based hospitality group is calling on diners to create their own restaurant using AI for the chance to have it created by the team.

Diners can head to any AI tool to make their venue, and then submit their plan to the Applejack Hospitality team via email.

The submission will need at minimum a restaurant name; logo mock up; brand story; food and drink menus; information on service style and an overview of the look and feel for the space.

The winning creation will then be brought to life for an evening by Applejack Hospitality Culinary Director Patrick Friesen.

Friesen will be joined by Group Bars Manager Lachy Sturrock for drinks, plus the rest of the Applejack Hospitality front of house and marketing teams.

The creator of the winning restaurant will win a VIP table for 6 people to the event, plus will also have the opportunity to join an internship program to experience working in a hospitality group.

Competition runners-up will also receive two complimentary tickets each to the pop-up event.

The creation will be the country’s first AI restaurant, and is in line with Applejack Hospitality’s drive to explore the use of technology in the industry.

“At Applejack, we are always seeking new ways to push culinary boundaries, and the use of AI can bring a wealth of inspiration to our dishes,” says Friezen.

“With the help of AI tools, we can analyse data, trends, and even customer feedback to refine our menu offerings … I believe that this technology can unlock a new era of culinary exploration, and I can’t wait to see what we can create together.”

Submissions close on 30 April, with the winning creation announced in early May before tickets go on sale later that month on 12 May.

To enter, head to an AI tool and submit via email to

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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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