Archie Rose Distilling Co has released a Tell It To Me ‘Straight’ queer conversation starter card game, as part of  its fourth consecutive year as the official gin partner of the Sydney Gay and Lesbian Mardi Gras.

The card game features artwork from Sydney-based queer artist Micke Lindebergh, known for his vibrant flower-powered artwork. The game is designed to foster dialogue and connection, and features questions such as “Who isn’t a queer icon, but should be?” and “If you could go back in time to one pivotal moment in queer culture, when would it be and why?”

“This project was a fun collaboration. Drawing inspiration from the progressive pride flag, this artwork is a celebration of colour and positivity,” Lindebergh said.

Customers can purchase Tell It To Me ‘Straight’ as an optional gift with the Straight Dry Gin or Tailored Gin.

Archie Rose will also be involved in multiple events throughout Mardi Gras and will be collaborating with partners, venues and retailers to offer promotions, activations, and bespoke Mardi Gras cocktail menus throughout the two-week Mardi Gras period.  

Archie Rose gin & soda will be available at several official Mardi Gras events, including Fair Day, UltraViolet and Bondi Beach Party. Additionally, Archie Rose will host the Archie Rose Land of Love at Fair Day, with activities and services representing all five love languages from fresh drink garnishes to massage angels.

The partnership with Mardi Gras is important to the team at Archie Rose, as Head of Hospitality Harriet Leigh explained.

“We are immensely proud of our partnership with Sydney Gay and Lesbian Mardi Gras. At Archie Rose, we are committed to celebrating diversity and inclusivity, and invite individuals from all walks of life to share their stories,” she said.

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