Vodka Sinsation, the new triple distilled vodka ready-to-drink (RTD) range from BDS Marketing is set to hit retailer's fridges and shelves this month.
At 4.5 percent alcohol by volume (ABV), Vodka Sinsation is available in seven ‘sinsational’ flavours uniquely themed and marketed around the Seven Deadly Sins: Iron Brew (Pride), Arctic Blue (Gluttony), Raspberry (Wrath), Pineapple (Greed), Cloudy Apple (Envy), Passionfruit (Sloth) and Pink Blush (Lust).
Vodka Sinsation is produced using premium triple distilled vodka infused with the highest quality flavours to deliver a smooth, fresh and invigorating taste.
The range will be packaged in 275ml glass bottles complete with quality foil embellished labels and 4-packs.
“The Vodka Sinsation range is a refreshing addition to the popular light spirit RTD category” said Craig Stewart, National Sales Manager of BDS Marketing. “We believe the Vodka Sinsation premium quality vodka, in conjunction with the exciting flavour choices such as Iron Brew, Arctic Blue and Cloudy Apple will have a strong affinity with the target market, giving strong initial consumer uplift and repeat purchase.”
Available from leading liquor outlets, pubs and bars nationally, the Vodka Sinsation range has a recommended retail price of $3.99 per 275ml bottle and $13.99 per 4-pack.
The launch of the range will be supported by an integrated marketing plan including a sinful viral campaign, point-of-sale displays and gift with purchase items featuring the Vodka Sinsation “Live in Sin” strapline.
For further information please contact:
BDS Marketing (Aust) Pty Ltd
Tammy Emmins – Marketing Manager
Telephone: +61 (0) 3 9490 6000