The ‘Kings of Prohibition’ crafted by the Calabria Family Wine Group, is both style and substance, with the family winemaker’s skill at crafting top value wines matched with its forward-thinking bottle and packaging designs.
Kings of Prohibition wines do more than impress in the glass, they are capturing attention via social media which translates into international awareness for the growing wine brand, proving that looks do count in the wine business.
“Inspired by the stories of the prohibition era bootleggers, our Kings of Prohibition range tells the tales of infamous legends like Al Capone, Lucky Luciano and Bugsy Siegel.
“We wanted the style of the era to stand out instantly through the bottle design and brand messaging and we’ve found our non-traditional approach has really resonated with wine drinkers,” third-generation Sales & Marketing Director Andrew Calabria said.
The unique bottle shape and foil logo printing has been a hit with both customers and international label design awards, with medals from major shows including the San Francisco International Wine Competition, Drinks International Wine Design Challenge, and Harpers Design Awards.
The bespoke wine product has also captured the eyes of social media users, with the striking design garnering tremendous organic social traction each day. Calabria notes that the brand receives 12,300 average daily engagements, and hundreds of weekly enquiries on where to purchase the wines through direct messages. It’s been posted about by Australian and international influencers alike, amassing a loyal and engaged following across the globe.
“Kings of Prohibition was a step into a different territory for our business and it’s exciting to know that we’re bringing a new generation of wine drinkers into the category through design and storytelling. While it may veer from what’s traditionally done in the space, it has inspired us to try new things across our portfolio with packaging, and the consumer and customer feedback to these packaging innovations has been extremely positive,” Calabria said.
With a RRP of $23.95, the Kings of Prohibition range consists of four varieties; Chardonnay, Shiraz, Red Blend and Tempranillo and are available direct from Calabria Family Wine Group. Gifting options in time for the holidays are also available with branded Kings Of Prohibition Tumbler glassware and consumer and retail promotions. update: Contact your Calabria Family Wine Group local sales representative or customer service via: 1800 500 584 or customerservice@cfwg.com.au.