Aristocrat adds Ink to AGE (video)

By Andrew Starke

Australia’s biggest gaming machine provider, Aristocrat, used this year’s Australasian Gaming Expo (AGE) to showcase new games tailored to the Australian market.

Aristocrat’s managing director, Australia and New Zealand, Trevor Croker, said the company planned to become more responsive to customer feedback, making market-specific games and introducing a more customer-focused sales model.

“For more than 50 years, Aristocrat has been leading the gaming industry in Australia with innovative games that players love and powerful management systems that help increase the bottom line for our customers,” he said.

Aristocrat debuted a number of new titles for the Australian hotel market including Rose Tattoo and Player’s Choice Class Act.

The new Rose Tattoo game is themed around the iconic Australian cult rock band, Rose Tattoo and features rock legend Angry Anderson.

“We are confident that our Rose Tattoo game will be a hit in pubs across Australia,” said Croker. “The striking red and black colour scheme will make a real statement on the gaming floor while patrons will enjoy the experience of playing along with some Rose Tattoo classics.”

The number one performing multigame product in New South Wales, Player’s Choice by Demand was joined at AGE by the new Player’s Choice Class Act, which contains the popular games 5 Dragons, Lucky 88, Dollar Bear and Top Banana.

To watch an interview from the Australasian Gaming Expo with Aristocrat’s marketing director, Australia and New Zealand, David Scribner, click on the video below.