… as Brand gets Bright New Look (video)

By Andrew Starke

The Bluetongue brand has also revealed a new look for its Premium Range: Bluetongue Premium Lager and Premium Light, while launching a new draught beer.

The refreshed Bluetongue packaging features a triple hop logo, emphasising the ‘great taste’ of the beer resulting from its unique triple hopped process.

The new packaging will be available into market from mid December 2010.

“The refresh of Premium Lager and Light reflects the contemporary position of the Bluetongue brand, whilst enhancing the great taste that is being brewed in our new state of the art Warnervale brewery,” said Bluetongue marketing manager Pieta Jordan.

“We see this fresh look as a great way to engage today’s Australian Premium Beer drinkers; and encourage them to try the great taste of Bluetongue. Whether they are a loyal drinker or a first time taster, we know our taste won’t disappoint.”

Click on the video below to watch an interview with Pieta Jordan.

A new premium draught beer, Bruers Bright was also unveiled and is a collaboration between Bluetongue and its retail customers.

“We know that Australian consumers have a passion for draught and we intend to innovate in this segment – in fact we’re unveiling a new product at the Brewery today,” said Pacific Beverages CEO Peter McLoughlin.

“The brewery has been specifically engineered for taste, quality and flexibility and we want to cater for changing consumer demands.

“The consultative process with our customers demonstrates the faith we have in their understanding of Australian consumers.

After all, they are the ones in closest contact with our consumers and can help us understand their changing needs and set us apart from our competitors.”

Click below to hear McLoughlin and Bluetongue Brewery marketing manager, Sarah Dennis, discuss some of the other brands being brewed at Bluetongue.