A non-alcoholic version of Asahi’s popular Japanese beer, Super Dry, is being launched in Australia.
Asahi Super Dry 0.0% is part of Asahi Beverages’ range of no, low, and mid-strength beers, from which the company garners around 30 per cent of its beer sales.
“Asahi Super Dry is an internationally recognised premium beer brand and Japan’s leading beer. Now, Australian beer lovers looking to moderate their alcohol consumption can enjoy Asahi Super Dry’s signature crisp and refreshing taste without the alcohol,” said Kym Bonollo, head of international and craft at Asahi Beverages.
Judges at the London’s World Alcohol-Free Awards 2023 described the beer as a “classic lager that’s indistinguishable from a full-strength version”.
“As demand for alcohol-free alternatives grows, we’re seeing more people seek out brewed adult beverages such as non-alcohol beers that don’t compromise on taste or quality. Developed through extensive research and trials, Asahi Super Dry 0.0% is an elevated option,” Bonollo commented.
The Australian launch will be supported by a multi-platform advertising campaign. Asahi Super Dry 0.0% will be sold in bottle format nationally, with cans exclusively available through Endeavour Group at Dan Murphy’s and BWS.