By Deborah Jackson, editor National Liquor News

Asahi Super Dry will this month launch new packaging for its bottled 330ml product six pack baskets and cartons throughout Australia.

Stock of the new look carton and six pack arrives into Australia late this month and will flow into trade from September onwards.

The new packaging was designed in Japan with the intention of creating a more premium feel to replicate the Asahi Super Dry brand positioning. The Asahi Super Dry product itself remains unchanged.

The new design is predominantly black and showcases a more simplistic design.

Michael Vousden, beer and cider marketing manager for Asahi Premium Beverages, said the sleek and sophisticated new packaging mirrors the quality of the beer.

“The revamped look is a refreshing update for the brand aesthetic and we look forward to getting it out into the market.”

There will be no major changes to the design on product bottles, apart from minor text adjustments to the back label. The front label and neck label of the product will remain the same.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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