By Suzan Ryan, editor bars&clubs
Asahi will launch its first Australian pop-up bar, the Asahi Super Dry Extra Cold Bar, in Sydney’s CBD on Friday October 24.
Open for three months, the Asahi Super Dry Extra Cold Bar will offer city-goers the opportunity to taste Asahi Super Dry and the newest addition to its portfolio – Asahi Super Dry Black Extra Cold – “served to scientific perfection”, which means poured fresh and at sub-zero temperatures.
Asahi Super Dry Black Extra Cold is a fuller-bodied, malty yet crisp variant – making the pop-up bar the first venue in Australia to feature the dark lager in draught.
“By chilling Asahi Super Dry beer to -2 degrees, the beer head maintains its high bubble density for longer, which creates a smoother texture, and ultimately makes it more refreshing,” says Asahi Premium Beverages marketing manager, Michael Vousden.
“We know once people try Asahi Super Dry in its perfect state – poured fresh and served extra cold – they’ll immediately appreciate the concept of the ‘perfect serve’. This in essence, is the driving force behind the Asahi Super Dry Extra Cold Bar.”
The bar will also feature a range of bar snacks to complement the dry, crisp flavour of Asahi.
The Asahi Super Dry Extra Cold Bar will be located at 37 Bligh Street Sydney and will open Friday October 24 to Friday January 23, 2015, from 4pm-10pm Monday – Wednesday and 12pm-10pm Thursday – Saturday.