Ticket sales have opened for the National Cider Conference, hosted by Cider Australia, which takes place in Batlow, New South Wales from 19-20 May 2022.

The hybrid, in-person and virtual event, will bring a host of internationally-respected speakers, presenters and workshops focusing on the new post-pandemic marketplace.

The conference’s keynote address will come from retail marketing and horticulture expert John Stanley, who will discuss strategies to increase customer count and average sales per customer. Stanley will also host an interactive workshop taking the concept further by drilling down into what individual businesses need to do to successfully execute new ideas.

 President of Cider Australia and co-owner of LOBO Cider Warwick Billings said the conference program offers a unique mix of cider education in the areas of production, growing systems, science, sensory analysis and business & marketing.

“We are running a hybrid event to manage the new Covid-normal and the silver lining to the cloud of disruptions we have faced over the past couple of years is being able to broaden the program of speakers to include leading cider experts from the United States, France and Japan,” said Billings.

“Our virtual guest speakers will join an impressive line-up of Australian producers, researchers and technical specialists in the only conference of its kind in Australia.”

AusCider 2022 includes a cidery/orchard tour and conference dinner and coincides with the annual Batlow CiderFest on Saturday 21 May.

For more information on the conference visit the Cider Australia website.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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