By Andrew Starke
Brown-Forman Corporation has announced the appointment of Marshall B. Farrer as managing director for Australia, New Zealand and the Pacific Islands, based in Sydney, effective January 1, 2010.
Farrer most recently served as Brown-Forman’s vice president director, Latin America and Caribbean.
“This appointment is a critical one for Brown-Forman’s third largest market,” Brown-Forman Asia Pacific senior vice president and managing director, Stuart Beck, said. “I am excited that Marshall will be joining the Asia Pacific team, and I look forward to his contribution to our future success.”
Farrer joined Brown-Forman in 1998 as market manager for Fetzer Wines in the San Francisco Bay Area. He has since served in variety of positions, becoming vice president director, Latin America and Caribbean in 2006.
He replaces Michael McShane who has been appointed managing director, North Asia, based in Shanghai, effective February 1, 2010.
Farrer will relocate to Sydney with his family early in 2010.
Brown-Forman Corporation is the producer and marketer of such brands as Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.