By Andrew Starke
Taylors Wines has been named as the winner of the ‘Best Green Launch’ at the inaugural 2010 Green Awards in London.
UK-based drinks publication, Drinks Business, awarded the family owned and operated winery top spot for its September 2009 launch of Eighty Acres – the world’s first 100 percent carbon neutral range of wines based on a complete cradle to the grave Life Cycle Assessment (LCA) compliant to ISO14044.
The awards recognise and reward drinks businesses for significant environmental, sustainable and climate change initiatives.
The Best Green Launch is awarded to a beer, wine, spirit or soft drink launch that has promoted an environmentally friendly cause, has sustainable issues at its core and clearly demonstrates a reduction in its environmental impact during production.
Taylors Wines was the only Australian entrant in the category.
Due to international trademark restrictions, Taylors is marketed under the Wakefield brand in the northern hemisphere.
Mitchell Taylor, third generation managing director for Taylors Wines, was thrilled to win the award.
“This award is a major honour for our family business,” he said.
“Our environmental commitment is something we all hold very dear to our hearts and for many years, we have made a concerted effort to protect the future of the Australian and global wine industry and ultimately future generations of our family. Winning Best Green Launch is confirmation that we’re doing the right thing.”
Taylor was unable to attend the event but accepted the award via video cross.
Taylors Eighty Acres is available in Australia for RRP $13.95.