Described as the ‘peak industry body for craft distillers in Australia,’ the Australian Distillers Association (ADA) has over 350 members and is a significant signatory to the Alcohol Beverages Advertising Code (ABAC). ADA joined the scheme on December 6.
The ABAC Scheme is a non-profit organisation that has a semi-governmental role in regulation and enforcement of alcohol marketing rules. The ABAC is funded by the industry through fees and levies, and operates concurrently with other regional and industry-specific alcohol legislation.
Paul McLeay, the CEO of the ADA said: “The Australian Distillers Association is proud to become a direct signatory to the ABAC Code on behalf of our 350 members Australia wide.”
“Australian commercial distillers take their responsibilities very seriously. We are committed to maintaining the highest standards of production, safety, integrity and responsible service and marketing of our products.”
Independent ABAC Chair, Harry Jenkins AO, said that the ADA’s membership is welcomed by the ABAC Management Committee, which includes government representation.
Jenkins said: “In becoming a signatory, Australian Distillers Association members will abide by the ABAC Responsible Alcohol Marketing Code and participate in the service for checking of proposed advertisements or packaging of products.”
“The Association’s members join a large number of alcohol marketers (representing 93 per cent of alcohol producer and distributor and 59 per cent of alcohol retailer advertising media spend in Australia), that have committed to the objectives of the Code to ensure that alcohol advertising does not encourage irresponsible or unsafe consumption or consumption by under 18s.”
The ADA was founded in 2004 to represent and promote Australia’s growing craft distilling scene. Members include the likes of Archie Rose, Adelaide Hills Distillery, Whipper Snapper and Manly Spirits Co. The current ADA President is Stuart Gregor, Co-Founder and Trade Director of Four Pillars.