By Amy Looker

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to a report by a global brand valuation firm, Intangible Business.

The annual Power 100 report assesses nearly 10,000 of the world’s leading wine and spirits brands to create a list of the 100 most powerful and recognised brands around the globe.

While the global top 10 list of brands is dominated by spirits, Australian wines have ranked highly in the report, with six local brands ranking in the top 100.

Casella’s Yellowtail came in at number 34 on the global list, behind Gallo (number 14), Concha Y Toro (number 17) and Robert Mondavi (number 31). 

Of  the 15 wine brands ranked in the top 100, over 90 percent were new world wines, led by US brands.

Yellowtail, Hardys and Jacobs Creek were three Australian wine brands that ranked in the global top 50.

Yellowtail topped the list of most powerful Australian wine brands, followed by Hardys, Jacobs Creek, Lindemans, Wolf Blass and Penfolds.

Casella’s managing director, John Casella, said the company was thrilled with the result.

“We are very proud of this result. It is not only fantastic that we have been awarded this accolade, but also that the survey is predominantly driven by consumer perception, reflecting the depth of feeling that wine drinkers around the globe have for Yellowtail,” said Casella.

"The results are testament to our passion and commitment to making the best wines we can, wines that are not only loved here in Australia – but are enjoyed around the world.”

Top 10 global brands:

1. Smirnoff
2. Johnnie Walker
3. Bacardi
4. Martini Vermouth
5. Hennessy
6. Jack Daniel’s
7. Absolut
8. Chivas Regal
9. Captain Morgan
10. Ballantine’s

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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