By James Wells
ProWein, the world’s leading annual wine and spirits trade fair, commencing on Sunday at the Dusseldorf Exhibition Centre in Germany, will be reviewed using exclusive video reports broadcast on TheShout.
Australian retailers and buyers unable to attend the event will be able to watch reviews and interviews with the major Australian exhibitors as well highlights from the major exhibitors.
Over 3000 exhibitors from 40 countries will be represented at ProWein 2010. Over 800 producers will be exhibiting from the German domestic market, as well as large representations from Italy, France, Spain, Austria and Portugal.
Among the exhibitors at this year’s event are: Foster’s, Lion Nathan, Constellation Wines, Warburn Estate, De Bortoli, Yarraman Estate, Chalker’s Crossing, Chapel Hill, Clairault, Cumulus, Dominic, Eclectic – First Creek, Fonty’s Pool, Harris, Kingston Estate, Longview, Nugan Estate, Plunkett Fowles, Stella Bella, Step Road, New Holland and Two Hands.
New releases from the 2009 vintage will be presented alongside renowned landmark wines including the 2006 Eileen Hardy Chardonnay, the 2004 Stonewell Shiraz from the iconic Barossa producer, Peter Lehmann, and the 2005 Command Single Vineyard Shiraz from Elderton Wines.
On its stand Wine Australia will be hosting an international blind Chardonnay tasting as well as presentations from the Barossa Old Vine Charter highlighting some of Australia’s most historic wines and vineyards conducted by South Australian Government’s Wine Business Development Manager, Jen Allport.
“We are delighted to take part in ProWein 2010, as the fair provides an excellent opportunity to engage with European distributors, retailers and wine media,” said Wine Australia director for UK, Ireland and Europe, Lisa McGovern.
“Above all, we want to demonstrate to European trade that Australia has a compelling and relevant category offering which delivers in terms of quality, interest and aspiration,” she said.