By Deborah Jackson, editor National Liquor News
East 9th Brewing is set to introduce Australian consumers to alcoholic root beer with the launch of 'Future Memoirs of a Root Beer'.
With a signature blend of flavours including sassafras, vanilla, cinnamon and ginger, Future Memoirs of a Root Beer is best served over ice and provides an interesting and sessionable alternative to traditional beers.
In the US, countless brands have hit the market in an effort to secure their slice of what’s already shaping up to be a multi-million dollar category with more than US$111 million so far in 2015, according to IRi Worldwide research (with the brand ‘Not Your Father’s Root Beer the clear category leader).
Future Memoirs of a Root Beer will be available nationally from April both on- and off-premise.
It comes in 330ml bottles and has a four per cent ABV. It joins the East 9th Brewing family, which includes Fog City Cloudy Cider, Fog City Red Sangria, Doss Blockos Pale Lager and Lick Pier Ginger Beer.