Bottlemart Jubilee Tavern, QLD

Australian Venue Co (AVC) has selected Liquor Marketing Group (LMG) as its partner of choice to rebrand 21 liquor retail outlets.

After an extensive tender submission process, AVC selected LMG to undertake the rebrand of the stores, located across five states. LMG began the rebranding in February this year, with the refreshed stores sitting under the Bottlemart, SipnSave and Harry Brown retail banners.

LMG CEO, Gavin Saunders, said the new partnership will support the shared business goals of both companies.

“AVC’s portfolio is strong in both numbers and iconic venues and LMG is thrilled to have been appointed as their preferred partner. This exciting new partnership is built on a foundation of shared business goals – both AVC and LMG are steadfast in our commitment to creating exceptional, local customer experiences and delivering excellence at scale,” Saunders said.

“We look forward to working closely with AVC to expand our brand reach and bring the Bottlemart, SipnSave and Harry Brown retail and e-commerce offers to many more locations across the country and unlock further growth opportunities within each of these venues.”

Harry Brown Reef Gateway, QLD

AVC Chief Operating Officer, Craig Ellison, said the ability to tailor each store to local communities would be extremely beneficial under this partnership.

“We share a similar ethos to LMG of empowering our managers to tailor their business to the local community, so it’s a really strong alignment for us. LMG offers tailored marketing support to their member stores, which allows the store manager to stay in the driver’s seat and deliver customer experience designed specifically for the local community,” he said.

This ethos was supported by Kenny Duff, Retail Store Manager whose liquor retail outlet in Whitsundays Plaza recently rebranded to Bottlemart.

“The rebranding to Bottlemart has been a definite win for the business. It has provided customers with a refreshed shopping experience supported by a fantastic marketing and promotional program (both in-store and online); we are already getting strong feedback on the great deals offered,” Duff said.

“The support from the Bottlemart team has been excellent and they are always on hand with market insights and growth opportunities for the business. I foresee a strong and prosperous future for all involved.”

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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