By Rebecca Harris
Bacardi has released a new multi-million dollar summer marketing program just in time for summer.
Targeted at 18-29 year olds, the promotions includes the tagline ‘made to mix’, which promotes Bacardi’s mixability with liquids like cranberry juice, dry ginger ale and cola.
The campaign will be complemented by on-premise sampling and an extensive cinema, outdoor and digital campaign, as well a million-dollar movie promotion offering a free movie ticket with every specially marked 700ml bottle.
Bacardi Lion senior brand manager, Kristie Asciak said the campaign marked the beginning of a great year for Bacardi.
“This year is set to deliver yet another summer of unique interaction with the Bacardi brand,” she said.