By Amy Looker

Bacardi Breezer is gearing up for summer with the launch of a new flavour, a packaging refresh across the range and new brand positioning.

The release of Bacardi Breezer Blueberry Guava coincides with the kick-off of the Breezer Lives Life in Colour campaign, which, according to Bacardi Breezer brand manager, Alex Merry, takes its cues from the brand’s easy-going and fun attitude.

“Bacardi Breezer has refreshed its brand positioning and has a new look and feel while keeping its authentic spirit. The core focus for the new brand identity was to create a unique, upbeat and edgy personality, which is articulated in the new brand expression – Breezer Lives Life in Colour,” said Merry.

“The new Bacardi Breezer Blueberry Guava combines two of our target market’s favourite flavours in a unique, exotic blend and will be a popular addition to the social enthusiasts repertoire this summer. The new packaging brings a refreshing change to our identity and we feel it strongly engages our target market at the point of purchase.”

A wide suite of POS materials will support the updated Bacardi Breezer range, including a promotion that will provide top off-premise customer with a vintage bike to give away.

The Bacardi Breezer range includes Orange, Lime, Watermelon, Raspberry, Pineapple, Pink Grapefruit and new Blueberry Guava, and has an RRP of $12.99 per four-pack.

The Shout Team

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1 Comment

  1. This is soo delicious for a premix, maybe a little dangerous as you can drink and drink and forget it is alcoholic.

    I cam across it at a musical I attended at QPAC in Brisbane, but I haeven’t been able to find anywhere that sells it at the moment. Can anyone point me in the right direction? Even Dan Murphy doesn’t have it (yet).

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