By Rebecca Harris

The 2009 Bacardi Express took off from Melbourne today (Mar 27) on a two-day music extravaganza that will take in major population centre in Victoria and NSW.

The festivities kicked off last night (Mar 26) with a capacity performance starring headline act Groove Armada at The Palace in Melbourne.

Smaller performances will be held onboard to entertain the 200 music industry members and media representatives accompanying the acts, with Hoops DJ playing the first set on the train at 11:30am today.

Guests were offered an assortment of cocktails to get the festivities going, including a special breakfast cocktail called the Red Eye Express consisting of Bacardi, tomato juice and Worcestershire sauce.

The Bacardi Express is scheduled to arrive at Wagga Wagga at 5:45pm for a concert to take place at the Capital Entertainment Centre later this evening.

It will conclude tomorrow (Mar 28) night in Sydney with a concert at Luna Park.

“Bacardi traditionally has a long association with music,” said Bacardi senior brand manager, Kristie Asciak. “Bacardi Express is about giving something back to the musicians in a more genuine way.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *