Bacardi-Martini Australia is raising the bar for home cocktails with the launch of Tails Cocktails across the country this month.
Made using spirits from the Bacardi portfolio, Tails Cocktails launches with four SKUs. There’s the Whisky Sour, featuring Dewar’s Blended Scotch whisky; the Gin Gimlet, featuring Bombay Sapphire gin; and the Espresso Martini and Passionfruit Martini, both featuring 42 Below vodka.
With top quality ingredients pre-batched in 500ml bottles, consumers can shake up a Tails cocktail in just 30 seconds. A QR code on every bottle links to a quick how to video, explaining the serving steps and garnish suggestions for each cocktail.
Evert-Jan Bos, General Manager of Tails Cocktails, said the range taps into a thriving cocktail culture and the ever-growing demand for convenience.
“Over the last two years, cocktail demand has boomed as people at home served up espresso martini cocktails and mojitos to make staying-in feel extra special. Now, as the on-premise reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before,” said Bos.
“This is a game-changer for the home bar. Tails Cocktails offer both incredible taste and convenience, making it easier than ever for people to enjoy the same flavour and complexity of a cocktail made from scratch, without any effort or expertise. No shopping for ingredients, no measuring, no recipes – just add ice, shake and pour – how easy is that?”
Sarah Nichols, Marketing Director for Bacardi-Martini Australia, said the business is excited to be further growing the bottled cocktail market.
“You can never replace the bar experience, however, we’re wanting to make it hassle-free for people to recreate the magic of a cocktail moment at home. We’re looking forward to working with our retail partners to establish the premium pre-batched cocktail segment to drive incremental value to the liquor category and deliver fantastic new choices and experiences for consumers,” Nichols said.
Tails Cocktails will be available from this month, supported by a digital marketing campaign to build awareness and trial.