Bacardi has launched a new RTD, Bacardi Mojito, which comes in a 250ml can with an ABV of 4.8 per cent and 114 calories per serve.

The RTD is made using Bacardi Carta Blanca Superior White Rum along with all-natural flavours and real ingredients and the calories are kept down thanks to the use of natural cane sugar.

Bacardi-Martini Australia Brand Ambassador, Loy Catada, said he was excited to see Bacardi Mojito launch into the Australian market. “With the original Bacardi Mojito having a rich history and rise in popularity since the 1930s, we’re proud to continue to meet our customers’ desires and launch the ready-to-drink Bacardi Mojito in time for Summer here in Australia.”

“Bacardi has been synonymous with classic Caribbean cocktails since 1862, and our latest launch gives consumers the ease of a high-quality cocktail made with the natural flavours and real ingredients of mint, lime, and the world’s most awarded rum in a convenient format.”

With the spirit-based RTD market surging 132 per cent in the last year and Mojito continuously ranking highly as one of Australia’s favourite cocktails in Google search queries, the stage is set for a big Bacardi Mojito summer.

Bacardi is available now for independent retailers and the major chains at $24.99 RRP per pack of four.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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