By James Atkinson

Bacardi Lion has announced the addition of two Eristoff ready to drink (RTD) products to its portfolio, Eristoff Cola and Eristoff Lemon.

Both the Cola and Lemon variants are 7 per cent ABV and come in 300mL slimline silver cans. They will be available at on-premise and off-premise locations and supported with above-the-line and below-the-line investment.

Bacardi Lion said the new formats follow a study into alcohol consumption patterns of males, from legal drinking age (LDA) to 24 years, which discovered subtle differences in their habits and flavour preferences.

"Cola was identified as a popular vodka mixer amongst LDA to 24 year old males, and forms Eristoff RTD's point of difference," the company said.

"Citrus RTDs remain the most popular light spirit RTD flavour in the category… Eristoff Lemon packs authentic flavour that should appeal to the target market."

Bacardi Lion said Eristoff Vodka is the world's fastest growing vodka brand and the second largest mainstream vodka by value in Australia.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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