By Sacha Delfosse

Joseph Cartron has redesigned its liqueur bottles with renowned French glass design specialist Richard Lauret giving the brand an elegant and modern look that is easily identifiable on the back bar shelf.

“Our brand is recognised for the quality of our product and this recognition will be reinforced by this unique and elegant packaging,” Joseph Cartron spokesperson, Benoit de Trechis, explained.

The new bottles have already begun to appear in local bars and clubs, and have been specially developed to be bartender friendly, offering smooth handling and made to be both easy to use and to display, with the round base of the old bottles replaced with a more stable square one.

“Today the bottles are part of the layout at the bars. The feedback from the trade is really enthusiastic, we launched in London two weeks ago and the feedback has been great,” de Trechis said.

Despite the changes to the outside of the bottle, de Trechis says that the content of the bottle is still the essential focus for Joseph Cartron , with the high quality new packaging perfectly reflecting the quality of the brand.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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