By Annette Shailer
Diageo Australia is investing in the Baileys brand for the Christmas period, the biggest trading time of the year for Baileys and the liqueur category.
As Baileys is a popular Christmas gift choice, there are two Baileys gift options rolling out – Baileys Bows and Baileys Gift Pack.
Following the success of Baileys Bow during Christmas 2009, both Baileys Original and Baileys with a hint of Coffee will feature festive bows around their bottlenecks this year.
The Baileys Gift Pack includes two branded Baileys glasses and a 700ml bottle of Baileys Original packaged together in a special Christmas gift box and priced at $30.99.
Also popular during the Christmas period are the smaller sized 200ml Baileys bottle, which have an RRP of $9.99, and are ideal as a stocking filler or Kris Kringle gift.
“Baileys is synonymous with Christmas as it represents good times with friends and sharing cheeky treats together. We aim to maximise the Christmas opportunity with increased consumer awareness through our above-the-line activity and increased in-store brand visibility and merchandising. The Baileys Christmas gift boxes, bows and displays are sure to drive sales over the holiday season for our customers,” said Sam Reid, marketing manager – Baileys, Diageo Australia.