By James Wells at ProWein in Düsseldorf

The recently-formed Accolade Wines has continued to market itself as Constellation Wines at its exhibition stand at ProWein ahead of a brand transition scheduled to be completed by July 1, 2011.

According to Accolade Wines general manager – Europe, James Lousada, the Australian business is continuing to display growth for the business despite being an established market with a three percent increase over the past 12 months.

New Australian wine products released at ProWein 2011 include a Banrock Station Pink Moscato and a new Banrock Station premium bag in box product which has been released to target the Nordic market.

To hear more from Accolade Wines general manager – Europe, James Lousada, click on the video below shot live at ProWein 2011 exclusively for TheShout.

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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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