By Sacha Delfosse – editor bars&clubs

Diageo Australia has launched a new advertising campaign for Ketel One vodka featuring several prominent local bartenders.

The campaign, with the tagline ‘This One’s Mine’, was created by Leo Burnett Sydney and includes outdoor advertising featuring bartenders Max Greco from Vasco (pictured), Maxwell Ray Finch from The Beaufort and Piotr Kuzmicki from The Alchemist.

Each bartender created a bespoke Ketel One cocktail for the campaign, which they each recreate in a series of short films hosted on You Tube

“Ketel One vodka is currently experiencing significant growth in the on-premise, and we’re proud to be celebrating this with a unique brand campaign which stays true to our core brand values, fusing the craft of the bartender with that of Ketel One vodka,” said Adam Ballesty, Diageo Australia marketing director.

“Australia is one of the most successful markets for Ketel One vodka and we look forward to building on this strong market presence across FY14 and beyond, to ultimately make the brand the most recommended vodka in the world.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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