By James Atkinson

Sydney-based Bavarian Hospitality Group, operator of a portfolio of bars and restaurants in NSW and Queensland, has revealed a new corporate identity that came into effect this week.

The business has changed its name to Urban Purveyor Group to reflect a shift in its business philosophy to a broader range of hospitality services, and to position the brand as more contemporary and dynamic.

Currently the Group operates bars and restaurants including Sake Restaurant & Bar (Sydney & Brisbane), The Cut Bar and Grill, Lowenbrau Keller, The Argyle (pictured), and ten Bavarian Bier Cafes across NSW and QLD.

The Group is also a well-established importer and distributor of premium German and Austrian biers, as well as wine and sake in both Australia and New Zealand.

"While we'll always be proud of our European heritage, the existing name no longer reflects the broad spectrum of restaurants and businesses we operate," said founder and CEO John Szangolies.

"We've grown into one of the leading players in the Australian hospitality industry through smart thinking, great people and a determination to offer new experiences to our customers."

Szangolies said the new name, logo and branding change represent the beginning of a new era of development and growth for the business.

"There are some extremely exciting changes ahead – we are opening a new restaurant in Sydney and in Melbourne and completing our new state of the art food production plant, but for now, it's business as usual," he said.

"All our operations remain the same, and all our contracts and agreements won't be affected. The name change signifies a new chapter in our history, and we are keenly aware of the role our staff and suppliers have played in our success. We look forward to working with them in future."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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