By Amelia Ball
Independently owned liquor company BDS Marketing has expanded its business to include distribution in the New Zealand market.
Trading as BDS Marketing New Zealand (NZ), the company will manage the production, distribution, sales and marketing of a range of spirit, liqueur, wine, beer, cider and RTD brands nationally from today (Jul 1).
BDS Marketing NZ now brings Kiwi consumers a wide range alcoholic beverage brands including WKD, Elevate Alcoholic Energy, Pure Platinum Vodka, Bacchus, Rileys Vodka Cream, Monarch Cider and Cambrian Rock Wines.
The company also anticipates the launch of a further five brands in the coming months. The portfolio will be supported by a dedicated sales force to the NZ on- and off- trade and the company is looking forward to further investing in the NZ market.
It aligns with the company’s global vision of ‘perpetual brand growth’ across its portfolio.
BDS Marketing prides itself on being ambitious in innovation and understanding emerging market trends that will continuously offer consumers more selection.
BDS Marketing NZ national sales manager Michael Holmes said it was an exciting time for both BDS Marketing and the New Zealand liquor industry.