Black Barrel, the new Kentucky Straight Bourbon Whiskey and Cola from BDS Marketing is set to hit retailers fridges and shelves this month.
Distilled in Kentucky USA, the home of bourbon, Black Barrel Bourbon is wood aged for a minimum of two years in new charred oak ageing barrels, where it gains its rich bourbon flavour and traditional amber colour.
Once aged, the smooth, full flavoured bourbon is blended with a traditionally crafted boutique cola.
The end result is a flavoursome, tough and hearty style of Bourbon and Cola that Aussie drinkers have come to know and enjoy.
Black Barrel Kentucky Straight Bourbon Whiskey and Cola is the first alcoholic beverage in Australia to use the unique 470ml aluminium can, offering consumers great value for money.
“We are extremely happy with the addition of Black Barrel to our emerging RTD portfolio” said Craig Stewart, National Sales Director, BDS Marketing.
“With its laid back Aussie appeal we believe it’s a product that will be popular with consumers and retailers alike, offering quality, value and profitability. It is the perfect drink for those who enjoy having a laugh with mates and we are confident consumers will embrace this”
At 4 percent alcohol by volume (ABV), Black Barrel will be available in stylish shrink film 6-packs and cartons containing 4 x 6-packs.
Available from leading liquor outlets, pubs and bars nationally, Black Barrel Kentucky Straight Bourbon Whiskey and Cola retails for $3.99 per 470ml can and $21.99 per 6-pack.
The launch of Black Barrel will be supported by an integrated marketing plan including new point-of-sale displays and visuals in store this month.
For further information please contact:
BDS Marketing (Aust) Pty Ltd
Tammy Henry – Marketing Manager
Telephone: +61 (0) 3 9490 6000