Pure Platinum, the new premium vodka ready to drink range from BDS Marketing that sets a new benchmark for purity and taste is set to hit retailer’s fridges and shelves this month.

Pure Platinum is produced using superior double distilled vodka that is passed through advanced carbon purification and filtration processes. The end result is vodka of smooth and fine character that once infused with the highest quality fruit flavours delivers a clean, fresh and invigorating taste.

At 4.5 per cent alcohol by volume (ABV), Pure Platinum is available in five refreshing fruit flavours: Citrus Ice, Raspberry, Lemon Lime, Passionfruit and Orange.

Pure Platinum is the first beverage in Australia to use the contemporary and stylish 355ml sleek aluminium can which is available in 4-packs and cartons containing 6 x 4 packs. The fresh and inviting packaging features the lotus flower- a symbol synonymous with purity.

“Pure Platinum delivers a new sophisticated look in the vodka ready to drink category packaged in cans” said Tammy Emmins, Marketing Director, BDS Marketing. “It is an ultra-premium alternative that offers today’s contemporary adults a new drinking experience”.

Available from all leading liquor outlets, pubs and bars nationally, the Pure Platinum range retails for $3.99 per 355ml can and $13.99 per 4-pack.

The launch of Pure Platinum will be supported by an integrated marketing plan including new point-of-sale displays and visuals in store this month.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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